Origins of a business name (Part 2)
As a business name, Lily on it’s own wasn’t memorable, relevant or unique, so I teamed it with Urban…
Lily Urban = botanical accessories for people living crazy, busy lives in the city ....
o Our Collections take care of themselves and visually create a much need calm and tranquil interior feel to help us de-stress at home (or the office)
o Climate controlled interiors of today's urban homes, can play havoc with living varieties. So for those who wish to have a presence of 'evergreen, everyday', our faux botanicals are an ideal option.
o Potted ready to go, our collections save people the time and hassle of having to size, style & pot.
o Teamed with the word Lily, it becomes a ‘unique’ name which is quite fitting as our collections are uniquely different from anything else on the market
o Shrinking backyards and the growing number of apartment complexes in city locations, sees a greater need for indoor greenery. The idea was to create a designer collection of potted faux botanicals that truely emulated nature and provided a perennial touch of indoor greenery.